随着中产阶级的崛起和可支配收入的增加, 美容产品的消费量猛增，占全球美容业的40%以上. Asia consumer are ultra-mature in beauty concept and becoming more lifestyles driven with growing appetite for natural and quality products. 当机会的土地存在, many Swedish beauty brands are hesitant to explore the Asia market due to the geographical and culture distance. 预见十大平台网赌下载最新在线体育美容品牌的挑战, 十大平台网赌下载最新在线体育商业部致力于将在亚洲开拓新市场的成本降至最低.

十大平台网赌下载最新在线体育之痒 is one of the most recognized and professional Swedish personal care brands with its 39-years of experience in the market. 利用其已建立的品牌地位进一步发展, 十大平台网赌下载最新在线体育之痒 was interested in the Asia market due to its popularity of mani- and pedicure. 然而，亚洲的动态给没有亚洲经验的投资者带来了障碍. 十大平台网赌下载最新在线体育商业 brought 十大平台网赌下载最新在线体育之痒 to the S-Beauty and Lifestyle Partner Connect and Marketing in Asia Program which was a fast-track to enter new markets with minimized cost.

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十大平台网赌下载最新在线体育之痒

One critical aspect of this S-Beauty program is an all-in-one program which not only assist the brand in finding distribution partner but also build their brand exposure. 品牌知名度对消费品牌来说很重要, 这也是品牌进入新市场的最大障碍之一. 没有品牌意识，品牌很难找到客户. However, marketing investment in new markets could be costly and hard to quantity the result. This stopped many potential Swedish brands like 十大平台网赌下载最新在线体育之痒 to explore new markets in Asia.

跨越到一个地理和文化都很遥远的市场，这是一个巨大的挑战, 但十大平台网赌下载最新在线体育的刮伤得到了十大平台网赌下载最新在线体育商业计划的支持，以限制他们的风险. S-Beauty and Lifestyle Partner Connect and Marketing in Asia was designated to build the brands through a series of activities and find the partner who is passionate to grow the brand in the new market.

With the ease of regulatory landscape, 十大平台网赌下载最新在线体育之痒 picked 香港 to start with in Asia. 十大平台网赌下载最新在线体育之痒 was introduced to the business partner and consumers through a range of activities. 这一系列活动包括一位网红在社交媒体上发帖, 在直播中被介绍给客户, participating in a pop-up store at a lifestyle retailer in 香港 and Swedish Winter event showcase. 这些活动增加了十大平台网赌下载最新在线体育刮伤在新市场的品牌曝光率. 十大平台网赌下载最新在线体育之痒 was then introduced to a group of beauty partners including beauty retailer, 沙龙, 还有鸡尾酒会上的经销商. 十大平台网赌下载最新在线体育之痒 is now being sold on a wellness e-store and distributed on corporate channels with the partner. 该合作伙伴还希望将十大平台网赌下载最新在线体育的刮伤引入中国市场.

 

挑战

十大平台网赌下载最新在线体育之痒 built a strong reputation in the domestic market and are today in process to bring their the products into the US market. They were interested in expanding their reach to grow their presence and were approached by 十大平台网赌下载最新在线体育商业 as we see potential for them in Asia with the strong nail-care culture in the region.

解决方案

十大平台网赌下载最新在线体育之痒 joined the S-Beauty and Lifestyle Partner Connect and Marketing in Asia by 十大平台网赌下载最新在线体育商业 and picked 香港 as a 1st steppingstone. 通过这个一体化的程序, 十大平台网赌下载最新在线体育之痒 has shortened the time to market by connecting with partners and customers with minimized risks. 并行, 十大平台网赌下载最新在线体育商业 provides Export Validation to the brand with insights on the market trend and retail landscape in the beauty segment.

结果

十大平台网赌下载最新在线体育的刮伤公司在开拓新市场时尽量减少了时间和成本投资. 十大平台网赌下载最新在线体育之痒 built contact with a retail partner for order in 香港 and Chinese market. It has also built first brand exposure through a series of B2B and B2C marketing activities.

 
关于十大平台网赌下载最新在线体育之痒

十大平台网赌下载最新在线体育之痒 is a Swedish brand and family-owned company with more than 39 years on the Swedish hand and nail market. The company was founded in 1985 by Marie Houston with focus on nail therapy and manicure training as well as the development of professional hand and nail care products. Today 刮伤 concept is to provide both professionals and consumers with performance-oriented Hand, Body, 和指甲护理液. Its signature product - Nail Food was nominated for Elle Magazine 十大平台网赌下载最新在线体育 Beauty Award and won the Vinnare Beauty Award from Cosmopolitan Magazine, 2020年奥斯卡美容奖和护肤专业人士奖. 其他手指甲产品也在斯德哥尔摩美容周上获奖.

联系

Are you interested in learning about Asian markets and exploring how 十大平台网赌下载最新在线体育商业 can take your brand into the region? 请联系 斯泰西坐